How to gather the masses

I thought it interesting that when in America a couple of years ago a Church leader was advocating that the church takes to much energy trying to make the church attractive when in fact if there were obstacles for people to get to church it would be in the long term more fruitful.
The age of attractive church might be over. How do we change the culture if we are touching a church centred image when we should be flavouring the world.

Sometime you need to stand on your head to see a different point of view.