In an age after the post-modern era the structure and communication of the Church to the unchurch, to be effective, requires a total re-think. This is particularly hard for the Highland Presbyterian churches who work from a dated template that in some quarters has lost its relevance. Activities to the unchurch that worked say even 20 years ago will not work these days. While the message must stay the same, and there was a danger in the 1970's that the method change messed up the message (not a problem now) the presentation must be appropriate to the audience and age. In a culture of switches, electronic media, i pods and downloads, there is a clear need for a professional presentation to the masses that engages them before they even enter a church building.
When the large PLC market a new brand or product hours and hours of getting there message across and the need for the product goes before the product launch. The hype for X-box 360 started before a box had been created.
I would suggest that today the norm should be power point presentations to support the preaching and words for all praise on visual screens.
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